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Smart Real Estate CRM Platform for Residential & Commercial Markets

By addressing challenges like complex data relationships and real-time synchronization, the platform has delivered significant business impact. It has led to a 35% increase in lead conversions, a 70% reduction in manual administrative tasks for agents, and a 25% faster deal closure rate. This modern, secure, and scalable CRM platform has transformed real estate operations, driving efficiency and profitability.

Overview

Smart Real Estate CRM Platform for Residential & Commercial Markets

We developed a sophisticated, cloud-native CRM platform to bridge operational gaps in the real estate sector. The platform is designed to serve both residential and commercial markets by providing seamless coordination between all stakeholders: agents, property owners, tenants, and administrators. Our solution centralizes and automates key workflows, from lead management to property listings, and provides an integrated ecosystem for communication and analytics.

The platform is built on a robust technology stack, featuring React.js for the frontend and a .NET Core for the backend, supported by PostgreSQL for complex data relationships. Hosted on Microsoft Azure, the infrastructure is engineered for scalability and security, capable of handling over 10,000 concurrent users.

The platform's strength lies in its modular design, which provides dedicated, role-based experiences for every user. The Agent Module streamlines the entire lead lifecycle, while the Customer and Owner Modules offer intuitive tools for property search, listing management, and document handling. The Admin Module provides centralized control over the entire system, and the Marketing Module automates campaigns and tracks ROI.

Modules

Functional Modules

01

Agent Module

  • End-to-end lead lifecycle management.
  • Auto-assignment of leads based on territory.
  • Pipeline dashboards with KPIs.
  • Automated reminders, to-dos, and follow-ups.
  • Commission/revenue tracking.

02

Customer (Buyer/Tenant) Module

  • User-friendly property search and filtering.
  • Favourite/shortlist properties.
  • KYC submission and profile verification.
  • Multi-channel communication with agents.
  • Booking and inquiry management.

03

Owner Module

  • Property listing uploads (media, documents).
  • Real-time status updates (available, rented, sold).
  • Secure document storage (title deeds, agreements).
  • Integration with payment gateways for rent collection.
  • Analytics on property performance (leads generated, deals closed).

04

Tenant Module

  • Rental application submission and KYC.
  • Lease agreement management with e-signature.
  • Rent reminders and online payments.
  • Service/maintenance request tracking.
  • Access to support knowledge base and chat.

05

Admin Module

  • Centralized control over platform settings.
  • Role-based access control (RBAC) management.
  • Monitoring system health and security alerts.
  • Custom workflow setup for different property types.
  • Performance and compliance reporting.
  • Campaign creation and lead source attribution.
  • Automated email/SMS/WhatsApp campaigns.
  • Integration with Facebook & Instagram Ads.
  • Campaign ROI tracking and lead segmentation.
  • Chatbot and live chat integration.
  • Ticketing system for issue resolution.

We Used

Technology Stack

Techstern

Working experience

  • Consolidate CRM workflows and property listings into a centralized platform.
  • Provide role-based modules for agents, owners, tenants, and administrators.
  • Automate lead nurturing, communication, and reporting to improve conversions.
  • Integrate calendars, payment systems, and third-party communication APIs.
  • Ensure performance scalability for 10K+ concurrent users.

  • Complex Data Relationships: Addressed with PostgreSQL relational design, optimized indexing, and SQL views.
  • Role-Based Security: Implemented custom middleware in .NET Core for RBAC, ensuring safe multi-tenant access.
  • Real-Time Sync: Leveraged Azure App Services with caching and load balancing to ensure instant property and lead updates.
  • Scalability & Performance: Handled 10K+ concurrent sessions with query optimization, caching layers, and Azure App Gateway.
  • Security & Compliance: Adopted DevSecOps pipelines, encrypted storage, and API security standards.

  • 30–40% time savings for agents through automation.
  • Unified dashboards for every role—agents, owners, tenants, admins.
  • Seamless mobile experience with offline-first support.
  • Real-time property updates and alerts.
  • Integrated ecosystem with marketing platforms, calendars, and payment systems.
  • Fast deployments and reliable rollback via CI/CD pipelines.

  • 35% increase in lead conversions via segmentation and automated nurturing.
  • 70% reduction in manual tasks for agents.
  • Response time reduced from hours to minutes.
  • 25% faster deal closures, accelerating revenue cycles.
  • 99.95% uptime.
  • Positive adoption by agents, tenants, and property owners.

This Real Estate CRM platform transformed the way real estate operations are managed by providing a role-based ecosystem that empowers agents, customers, owners, and administrators alike.

Leveraging Azure, .NET Core, React.js, and PostgreSQL, the solution ensured scalability, automation, and security while delivering measurable ROI. It stands today as a benchmark digital CRM for the real estate industry, combining intelligent automation with stakeholder-specific modules for maximum business impact.