My experience as an Intern at Techstern Solutions.
Digital Marketing has become a very popular field of work. With the rise of the digital space, digital marketing companies have also come up exponentially.Due to the dynamic and interesting work that these companies do, they have managed to grab the attention of many students.
The digital marketing field grabbed my attention too. But somehow, I wanted to have a feel of the work that companies do and their work culture, before making digital marketing a career. I managed to do an internship with a leading Digital Marketing Company of the city. After joining as an intern, I was surprised to see the dynamic work that was being done by the company. Along with the dynamic work culture, the amount of creativity required made me curious to learn the work.From the first day itself, they asked to follow office timings and to be available to communicate and update the managers, leads, supervisors about what am I doing and what I have done which worked in systematic manner through out my training period which made me feel that Yes, this is what we call corporate world. I learned how an individual can be well dedicated towards his/her work after working under Techstern Solutions. Each employee of Techstern I met had a smile on their face and their dedication towards their work motivated me a lot.
I got to know that how the social networking sites, which were used by me to pass my time and to connect with my friends or even the ones which I never tried to use, were being used in such an effective and ethical manner to market different businesses. Though, I did not enroll in any program offering a Digital Marketing Course in India, before joining the internship so It was all new for me and was very much interesting.
Throughout my internship, I learned about different tools and ways to market different types of businesses. I got to learn that marketing strategies of different brands have different nuances. The need to be creative is a must in this line of work, but people like me who are not very creative or imaginative, can learn to be so through an internship. It helped me to build a customer relationship, how to work as a professional and also showed me a way towards how to be a successful manager or an entrepreneur and what one should have in oneself in order to achieve it.
I was asked to communicate with a different boutique owner(clients) for our new website- Evoboutiques.com which is based on online shopping and requires proper marketing which helped me to build a relationship with my clients and to attract more and more customers by promoting it on social media in which people are more active nowadays.