With the help of digital information stored in your system, competitors or from third party resources, demand can be increased. Having smart software, it is easy to extract data about the visitors, potential buyers, send the right content and read their digital behavior to foster the customer. To get higher rates of returns, it is required to have better software. If there is no plan or blueprint, then no business strategy can work. It is required to have marketing automation that provides tools and resources that handle marketing processes and help in making better marketing decisions. To grow in the competitive market, it is required to have a smart and sustainable plan. It is the responsibility of managers and their assistants to undertake the marketing work and provide more catchy work. It is their responsibility to build responsive products and keep their demand high for a long time. Copying or stealing other’s marketing content is not the marketing. Content is the medium of communication between the customers and company through which the company tells about its products and services. In this way, company marketing design helps in targeting the potential customer who is in need of the services and thus company gets the benefit in its favor as well as for the assesses. To sustain in this competitive market, goodwill of the company is the first aspect that also helps in the process of marketing automation.